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The design concept is driven by the innovative culture which lays in the essence of the core business of Pentagram.
The challenge is to create a dynamic interior which is unique without being overwhelming and redundant. Parametric forms and shapes are used to depict the modern design criteria prevailing in the ultra-modern car industry. The objective is to create a functional space that is coherent and impressive in its timeless design. Finishes inherited from the modern luxurious automobiles are used to compose a pallet that is unique in its class and simplicity.Special attention was given to the minute details in order to render the sophisticated design feasible and reasonably economical.
Location: Dubai Design District D3, Dubai – UAE
Scope: Design and Execution